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Review & FAQ:
The Falls Theatre was the first theater in River Falls. Until The Princess opened in 1911 it was the only theater in town.
From May to July 1908 it worked under the name The Electric Theater Company, then as Gem theatre from November 1909. After a fire in 1926 the new, modern Falls Theater was built in 1927. The theater had leather seats, curtains to control noise and light, two bathrooms, and two projectors. The first movie to be shown was Painting the Town. The tickets cost 10-25 cents.
The first neon sign was installed in 1936. In 1955, the new owner Herbert Stolzman remodeled the front, added a much more modern sign that can still be seen and added a drink machine to a new concession stand. The theater is now owned and operated by McCulloch's family, and still features the stage and a single screen.
105 S Main St, River Falls, WI 54022, Phone: 715-425-2811
Rating: ⭐⭐⭐⭐⭐
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