Troyan is a small village situated at the foot of Troyan-Kalofer Mountain along the Beli Osum River. The mountain resort has a reputation for having the right climate for healing pulmonary diseases. It is also known for Troyan-style pottery and is home to the Museum of National Artistic Crafts, featuring ten exhibition halls of pottery, woodcarving, pyrography, metalworking, copper-working, and other traditional crafts. Other local highlights include the Ivan Hadjiyski House-museum that exhibits photos, writings, and artifacts of the famous Bulgarian journalist and sociologist, and the Seryakova Kashta art gallery with five exhibition halls and the Art Club coffee-bar. Alpine and cross-country skiers will love nearby Ski Resort Beklemento, which offers an annual 170 days of skiing.

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