Florence is a charming city located along Oregon's Pacific Ocean coastline, near the mouth of the Siuslaw River.

The city is best known as the home of the unique Sea Lion Caves attraction, which showcases populations of Steller sea lions in their natural habitat. World-class landmarks include the fully-restored 19th-century Heceta Head Lighthouse, which is home to a lovely bed and breakfast facility within its former lightkeeper's quarters.

The city's charming preserved Old Town historic district is home to lovely art galleries, quaint shops, and delicious restaurants. Nearby, the Oregon Dunes National Recreation Area is home to impressive sand dunes, while the Siuslaw National Forest offers opportunities for hiking and exploring.