Sitting at the northwest corner of the spectacular Cairngorms National Park, Aviemore is one of Scotland's most popular holiday destinations. The town is most popular as a base for people looking to enjoy the beautiful natural surroundings, which have plenty to do all throughout the year.

Skiing and snowboarding are the biggest draw in the winter; the town is located not far from CairnGorm Mountain, the best-known ski hill in the country. During the summer months, most visitors come to hike in the park, partake in exciting activities like quad biking, and visit the animals at the Cairngorm Reindeer Center.