Located inside Hitachi Seaside Park, Kochia Hill is covered with more than 35,000 kochia bushes. The short, round shrubs are green for most of the year, but at the end of the wet season in late September, they take on a fiery red color that leads some people to call them the "burning bushes." The color lasts well into October, and a festival is held when the bushes are at the peak of their brilliance. The colors are just as beautiful when viewed from a distance as they are up close, but plenty of walking paths wind their way across the hillside.