Best Places to Visit in Wisconsin
Searching for the best places to visit in Wisconsin? Well, you are in the right place! Wisconsin is a state of natural beauty, charming towns, and vibrant cities, making it a fantastic place to explore. Having traveled through its lakeshores, forests, and cultural hubs, I’ve found that The Badger State offers a perfect mix of outdoor adventure, history, and Midwest hospitality.
I’ve enjoyed lively cities with great food and music, peaceful lakefront escapes, and scenic trails that showcase the state’s beauty in every season during my recent four week road trip. From family-friendly attractions to romantic getaways and outdoor fun, Wisconsin has something for every kind of traveler. Here are the places I recommend, and I think you’ll enjoy them too.
1. Milwaukee
I adored this Midwestern lakeside city where we we land often when we road trip around Wisconsin for a week. Founded in the early 19th century and shaped by waves of German, Polish, and Eastern European immigrants, we thought that it was one of the most charismatic destinations in the Midwest.
I walked along the scenic Milwaukee RiverWalk, browsed the art-filled Historic Third Ward, and marveled at the elegant, wing-like architecture of the Milwaukee Art Museum. When we got hungry, my favorite stop was the affordable Milwaukee Public Market where I had great artisanal cheeses and seafood. Later, we sampled craft brews at local microbreweries (this is the Beer City, after all!), and watched a great sunset over Lake Michigan at Veterans Park before returning to our comfortable base at The Pfister Hotel in Milwaukee for two days (it's won the AAA Four Diamond award!).
- Location: Southeastern Wisconsin, along the western shore of Lake Michigan
- Map & Directions
What I loved best:
Next day, one of the best discoveries was the Historic Pabst Brewery, which is a hidden gem filled with history and character. I loved walking through it, surrounded by the unusual mix of historic ambiance and modern craft beer culture.
Of course, no trip felt complete without a stop at Honeypie, one of my favorite neighborhood gems. The pie's to die for and I honestly think their homemade flavors are among the best I’ve ever tried.
2. Lake Geneva
I thought this elegant resort town—long known as the “Newport of the Midwest” (for its Gilded Age mansions) was one of the most enchanting lakeside destinations in Wisconsin and I can't wait to plan another romantic stay here!
From Milwaukee, I took the easy 50-minute drive southwest and checked into the cozy, budget-friendly vacation rental for a stress-free week. I started with a slow stroll along the Shore Path, explored the cute boutiques and cafés downtown, browsed the old-fashioned storefronts, and savored lake views from the historic Riviera building. We couldn’t resist hopping aboard a classic Geneva Lake boat tour, drifting past century-old estates (and hearing some quirky backstories about the families who built them along the way!).
Thinking of a summer vacation to Wisconsin? The beaches here are awesome for summer afternoons, whether you’re swimming, sunbathing, or just enjoying the peaceful shoreline.
Planning a trip during the colder season? In winter, Lake Geneva turns into a magical wonderland, complete with spectacular ice castles.
Just in it for the food? For a romantic dinner overlooking the lake, you'll want a table at Oakfire, my personal favorite.
If you are in the mood for for a family pizza night, head to Tuscan Tavern & Grill instead where I had great pizza which was definitely among my top 3 in the Midwest!
- Location: Southeastern Wisconsin, near the Illinois border along Geneva Lake
- Map & Directions
What I loved best:
Sitting by the water at sunset - easily one of the coolest, most romantic experiences of the trip!
3. Green Bay
This is easily one of the most exciting cities I’ve visited in Wisconsin, blending sports history (it's the legendary home of the Packers!), waterfront beauty, and unique attractions.
From Lake Geneva, Chris and I made the scenic 2.5-hour drive northeast to "Titletown USA" and checked into Lodge Kohler for four super interesting days. I strolled along the inviting CityDeck Riverwalk, popped into casual cafés and beer-forward pubs, and caught glimpses of fishing boats heading in and out of the harbor. Later, I toured the iconic Lambeau Field, and had a amazing time exploring the serene Bay Beach Wildlife Sanctuary.
I thought the National Railroad Museum was unusual and fascinating, with massive locomotives and exhibits that felt like stepping into another era. We also found the Neville Public Museum to be an underrated treasure, showcasing art, history, and science.
- Location: Northeastern Wisconsin, at the head of Green Bay on Lake Michigan
- Map & Directions
What I loved best:
One of my favorite spots to unwind was the Green Bay Botanical Garden - it was so peaceful and had lots of interesting trails.
The Bay Beach Amusement Park was another hidden gem—affordable, fun, and perfect for our son, but unfortunately it only operates during the summer which is very short here (well...compared to where in live in Texas anyway!).
4. Eau Claire
This is a cool, creative city that I think is one of the state’s most underrated gems and one of best places to visit in Wisconsin!
From Green Bay, I made the three-hour drive west to this river city of about 69,000 people, nicknamed "Sawdust City" for its history in the lumber industry.
After we checked into the inviting, budget-friendly 3-star Oxbow Hotel (around $91/night) for four artsy days, I enjoyed walking along the Chippewa River State Trail, strolling through the downtown area, and saw a concert at the Pablo Center at the Confluence at the end of the day.
We also visited the Chippewa Valley Museum, which was fascinating, bringing the area’s history to life.
For food, we enjoyed Fella's Loaded Goat Restaurant & Bar for breakfast. If you have kids in tow, The Reboot Social offers games while you wait for your food so of course my son loved it.
- Location: West-central Wisconsin, at the confluence of the Eau Claire and Chippewa Rivers
- Map & Directions
What I loved best:
I loved Carson Park which for me was a hidden gem with trails, a charming museum, and beautiful lake views that felt so peaceful and romantic.
5. Madison
This is one of my favorite Midwest cities because it's such an incredible mix of culture, food, lakes and trails.
We drove 80 miles west from Milwaukee (about 1 hour 20 minutes on I-94) to Madison, Wisconsin’s capital and home to about 275,000 people. We stayed at the 4-star Edgewater Hotel for two days.
I loved exploring the lively downtown near the Capitol Square, where the energy is always vibrant and the views are absolutely spectacular.
One of the coolest discoveries for me was Gail Ambrosius Chocolatier, a dreamy shop filled with handcrafted chocolates that tasted like pure magic.
I found her creations to be both unusual and exceptional, with bold flavors that turned every bite into a little adventure—I still think about those truffles!
For food, La Taguara quickly became one of my favorite spots in Madison, serving up authentic Venezuelan dishes that felt like an underrated treasure. We tried arepas and empanadas that were affordable, hearty, and full of flavor—it was such a brilliant idea to stop here for a cozy meal.
Beyond the food, Madison itself is such a cool city for a weekend getaway, offering everything from romantic lake views to family-friendly attractions.
- Location: South-central Wisconsin, on an isthmus between Lakes Mendota and Monona
- Map & Directions
What I loved best:
Walking around the University of Wisconsin campus added to the magic, with its mix of history, architecture, and beautiful lakefront paths.
6. Middleton
I thought that this friendly, upscale little city was the best day trip idea just 7 miles west from Madison. I was so glad we decided to spend a day here, visiting the National Mustard Museum which quickly became one of the coolest and most unusual attractions I’ve ever visited. I loved wandering through the vibrant displays of mustards from around the world—it felt both quirky and fascinating, and the free tastings made it even more fun.
Another absolute best stop for me was Hubbard Avenue Diner - we heard about its spectacular pies from locals but also found other amazing hearty comfort food.
- Location: South-central Wisconsin, just west of Madison
- Map & Directions
What I loved best:
Pheasant Branch Conservancy was my personal highlight, offering peaceful trails and scenic views that made our afternoon feel magical.
7. Spring Green
I thought this scenic, artsy little river town, nestled among rolling bluffs and sunlit prairies, was one of the most enchanting places and one of the best places to visit in Wisconsin. Why? Its blend of architectural legacy, quirky attractions, and dreamy natural landscapes gave it a personality all of its own.
From Middleton, I made the easy 45-minute drive west and checked into the cozy 3-star Spring Valley Inn for two days. Visiting Taliesin, Frank Lloyd Wright’s home and studio right after we arrived, was one of the most spectacular experiences because I felt like I was stepping inside a living piece of art and history. The tours here are fascinating, and I loved how every detail reflected Wright’s brilliant ideas and unusual vision for blending nature with design.
Another cool and unforgettable stop was the House on the Rock, which is one of the most unusual attractions I’ve ever explored. Walking through the massive collection of eccentric rooms and displays was equal parts magical, bizarre, and absolutely exciting.
- Location: Southwestern Wisconsin, along the Wisconsin River in the Driftless Area
- Map & Directions
What I loved best:
What I loved most was how Spring Green offered this unusual balance of high culture, quirky attractions, and small-town charm.
For a more relaxed vibe, I found the Spring Green General Store Café to be one of the best places to enjoy a joyful family meal with my husband and our son.
8. La Crosse
For me, this riverfront gem has that perfect mix of scenic drama and small-city warmth, the kind of place where you instantly feel at ease and inspired to greet your day!
From Spring Green, I made the scenic 1.5-hour drive north and checked into the budget-friendly GrandStay Hotel & Suites La Crosse for two days, just a short walk from the river. My first stop was the iconic Grandad Bluff where I felt like we were standing on the edge of a postcard. Back in town, I enjoyed the historic downtown district, full of handsome brick buildings, bookstores, cafés, and local boutiques.
Walking along Riverside Park was another joyful highlight, with peaceful trails, interesting public art, and the chance to watch boats drift by on the water.
The Dahl Auto Museum was an unusual and exciting stop, showcasing classic cars and automotive history that I thought was fascinating.
La Crosse’s craft beer scene also stood out to me—sampling local brews in vibrant taprooms was both fun and affordable.
For dining, the city offered everything from romantic riverfront restaurants to cool casual spots serving exceptional comfort food.
- Location: Western Wisconsin, along the Mississippi River near the Minnesota border
- Map & Directions
What I loved best:
One of my favorite finds was the International Friendship Gardens, a spectacular and underrated spot that felt peaceful and inspiring.
Local tip: One time, I caught an Amtrak Empire Builder train from Milwaukee to La Crosse (about 3.5 hours, $30–$50 one way). The station is just a mile from downtown, making it easy to walk or take a taxi into the heart of the city without worrying about driving.
9. Kenosha
We fell for this breezy lakeside city set along the sparkling southwestern shore of Lake Michigan, and I thought it was one of the most surprisingly charming coastal towns to visit in Wisconsin.
From La Crosse, I made the long but scenic 3.5-hour drive southeast and checked into the budget-friendly Country Inn & Suites by Radisson – Kenosha for two days, conveniently located near downtown. My first stop was the Lake Michigan waterfront, where the red-and-white Southport Lighthouse stood proudly against the blue horizon (in the photo).
I spent a lovely afternoon riding Kenosha’s historic electric streetcar, then explored the city’s impressive museums: the Civil War Museum, The Kenosha Public MuseumDinosaur Discovery Museum (my son't favorite because we got to see incredible fossil displays up close!).
- Location: Southeastern Wisconsin, along the western shore of Lake Michigan near the Illinois border
- Map & Directions
What I loved best:
Spending time at at Simmons Island Beach was one of my favorite parts of the trip, with its soft sand and awesome lake views. We brought sandwiches and had a lovely family picnic here.
I also loved strolling along the harbor, where the cool breeze, interesting public art, and peaceful shoreline created a relaxing atmosphere.
Local tip: On another trip, I caught the Metra commuter rail from Chicago up to Kenosha (about 1 hour 45 minutes, $9 fare). The train station sits right in town, so I skipped parking and walked straight to the waterfront.
10. Cedarburg
This beautifully preserved historic town—filled with 19th-century stone mills, cozy boutiques, and leafy riverfront paths was such a cool last stop on our four week road trip this month!
From Kenosha, I made the easy 45-minute drive north and checked into the inviting, budget-friendly 2-star Comfort Inn & Suites – Grafton, just minutes from downtown Cedarburg. My first stop was the Cedar Creek Settlement, then we walked along the Cedarburg Historic District where I saw limestone buildings, and enjoyed visiting artisanal chocolatiers, and local cafes.
As evening approached, I returned to downtown for a relaxed dinner at Union House Cedarburg, watching the streetlamps flicker to life along the historic storefronts while we went for their "Unlimited Tapas" all-you-can-eat in 2 hours ($46 per person).
What I loved best:
The atmospheric Cedar Creek Winery—the warm brick walls and wine aromas made it feel like slipping into another era.
For me Cedarburg is one of the best places to visit in Wisconsin because because of its blend of timeless architecture, “storybook village” feel, and friendly Midwestern personality. It really was one of the most enchanting small towns in southeastern Wisconsin and I hope you love it too!
Booking Checklist
1. Book Your Flight - I use Expedia because I like their mobile app with my itinerary. They've helped me re-book flights on many occasions. Once you reach their Gold tier, support is especially good.
2. Book Your Hotel - I use Booking.com or Expedia, depending on my destination.
3. Book Your Rental Car - I use Expedia.
4. Book your tours on Viator or Get Your Guide.
5. If you are planning to visit more than three national parks in the next 12 months, buy the America the Beautiful Pass.
