Unique among burger establishments, The Counter Burger allows patrons to customize every aspect of their meal. Their high-quality burgers are made with premium ingredients like figs, jicama, feta cheese, grilled pineapple, and onion marmalade. Visitors begin by selecting their meat, and then they move on to choosing cheese, a sauce, toppings, a bun, and a side dish.
The Counter Burger also serves burger salads that include all of the typical hamburger components except the bun. Non-meat eaters can order one of the Counter Burger's deluxe salads or fresh sandwiches. The Counter Burger has restaurants in 10 states and also operates in Malaysia, Ireland, Saudi Arabia, and the United Arab Emirates.