Pag has become one of Croatia's premiere nightlife destinations over the past few decades, home to the hip resort town of Novalja, located on the island's northern end. The island, which is connected to the mainland via bridge at its southern tip, is the second-longest island in the Adriatic Sea, stretching for 37 miles.

Its rich cultural history is showcased in its famed folk traditions, including its famed lace-making techniques, local paski sir sheep's milk cheese, and popular Pasko kolo folk dance. Visitors looking for lively travel adventures can enjoy live music performances at Novalja's many open-air clubs or stay in gorgeous luxury accommodations at areas like Pag Town, which features architecture designed by famed Croatian Renaissance builder Juraj Dalmatinac.

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