Known as the “World’s Largest Christmas Store,” Bronner's Christmas Wonderland is a year-round retail store that sells a vast array of Christmas-related items, ornaments, decorations, and collectibles. Founded by Wally Bronner in 1945, the store is designed in the form of an alpine chalet, spans 7.35 acres, and is situated in the midst of 27 acres of beautifully landscaped grounds. Bronner's Christmas Wonderland is one of the top Frankenmuth attractions.

Three 17-foot tall outdoor Santa Clauses and a 15-foot snowman stand sentry at the entrance to the building while Bronner's half-mile long Christmas Lane is illuminated with more than 100,000 lights in the evenings. The store’s interiors are packed with more than 50,000 gifts, tags and trims, over 600,000 glass ornaments, and more than 86,000 light sets, all of which are seen by over two million people annually.

Address: Bronner's Christmas Wonderland, 25 Christmas Ln, Frankenmuth, MI 48734, Phone: 989-652-9931

Plan Your Trip

Get Ready to Go!

Need some more help?


Read our Reservations & Travel Planning Tips guide.