The Harley-Davidson Museum is one of the top tourist attractions in Milwaukee, Wisconsin. Featuring a culture of freedom and rebellion with classic American design in a landmark building, the Harley-Davidson Museum is a 20-acre campus with an unrivaled collection of motorcycles and Harley-Davidson memorabilia.

  • What is the Harley-Davidson Museum?
    • The Harley-Davidson Museum preserves over a century of Harley-Davidson history. Its archive collection was moved to the museum in 2008 from the Harley-Davidson headquarters in Milwaukee.
  • What can visitors see at the museum?
    • Visitors can explore exhibits featuring hundreds of motorcycles on the third floor and thousands of objects such as toys, collectibles, motorcycle parts, clothing, accessories, and advertisements on the second floor.
  • How long should visitors expect to spend at the museum?
    • Visitors should plan to spend up to 4 hours exploring the museum.
  • What amenities does the museum offer?
    • The museum offers free parking, a restaurant, and The Shop.
    • The museum is fully handicap accessible, welcoming service dogs, strollers, and wheelchairs.
  • What types of tours are available at the Harley-Davidson Museum?
    • Visitors can take self-guided tours included with admission or upgrade to:
      • Audio tours
      • Behind-the-scenes tours
      • Guided tours with collection highlights
    • Group tours for community and educational groups are available, including:
      • Highlights Tour
      • Behind-the-scenes tour
      • Inside H-D all-day experience tour
    • Reservations for group tours must be made at least one week in advance.
  • Can the Harley-Davidson Museum be rented for private events?
    • Yes, the museum can be rented for birthday parties, team building, corporate events, weddings, and other private parties or social engagements.
  • How many exhibits are at the museum?
    • The museum features 12 permanent exhibits along with temporary and special exhibits.
  • What are some of the permanent exhibits?
    • Clubs & Competition – Highlights board track racing, hill climbs, and endurance events.
    • Custom Culture – Features custom motorcycles from legends like Elvis Presley and Hollywood films.
    • Design Lab – Displays engineering and design ideas from 1940 to the present.
    • Engine Room – Showcases interactive exhibits on Harley-Davidson engine mechanics and design.
    • Experience Gallery – Allows visitors to sit on bikes and take pictures.
    • The Harley-Davidson Journey Part 1 – Covers the first 50 years of Harley-Davidson history, including the oldest Harley-Davidson motorcycle, Serial Number One.
    • The Harley-Davidson Journey Part 2 – Covers Harley-Davidson history from 1950 to present.
    • The Motorcycle Gallery 1903-1940 – Showcases motorcycles from the company's first 50 years.
    • The Motorcycle Gallery 1940-Present – Highlights more recent Harley-Davidson motorcycles.
    • Tank Wall – Displays iconic fuel tanks designed by Harley-Davidson since 1903.
    • Imagination Station – A hands-on activity area for children.
    • Build-A-Bike – Interactive kiosks allow visitors to customize and design their own virtual Harley-Davidson.
  • Where can visitors dine at the museum?
    • Visitors can stop at MOTOR Bar and Restaurant, which serves American food in a Harley-themed setting.
    • The restaurant features monthly specials and fun activities such as bags tournaments.
  • What can visitors buy at The Shop?
    • The Shop at the museum offers:
      • Authentic Harley-Davidson memorabilia
      • Art and clothing
      • Reproductions and souvenirs
      • Vintage items
    • The Shop can also be shopped online.

Harley-Davidson Museum, 400 West Canal Street, Milwaukee Wisconsin, 53201, website, Phone: 877-436-8738, Map

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