Harley-Davidson Museum in Milwaukee, Wisconsin

For motorcycle lovers, history buffs, and design enthusiasts, the Harley-Davidson Museum in Milwaukee is a must-visit destination. Situated on a striking 20-acre riverfront campus, this one-of-a-kind museum brings over 120 years of Harley-Davidson heritage to life. From rare vintage bikes and engineering innovations to iconic pop culture moments, every exhibit offers insight into the brand’s enduring legacy of freedom, rebellion, and American craftsmanship.

Recommended For

The Harley-Davidson Museum is ideal for:

Motorcycle fans eager to see legendary bikes and rare models up close.
History lovers interested in American innovation and cultural impact.
Families looking for fun and educational experiences with interactive exhibits.
Tour groups and educators planning immersive learning activities.
Event planners seeking a dynamic venue with unforgettable flair.

Museum Overview

Established in 2008, the museum houses Harley-Davidson’s extensive archives previously located at its Milwaukee headquarters.
Visitors can explore hundreds of motorcycles and thousands of artifacts, including apparel, memorabilia, advertising, and parts.
Most guests spend up to 4 hours exploring all that the museum offers.

Exhibits and Galleries

The museum features 12 permanent exhibits as well as rotating special exhibitions.
Standout exhibits include:

Clubs & Competition – Racing and endurance challenges
Custom Culture – Famous custom bikes and Hollywood connections
Design Lab – Showcasing innovation in engineering
Engine Room – Interactive look at Harley engines
Experience Gallery – Sit on real bikes for photos
Journey Part 1 & 2 – Harley’s evolution from 1903 to today
Motorcycle Galleries – Showcasing bikes from 1903 to the present
Tank Wall – A colorful display of iconic fuel tank designs
Imagination Station and Build-A-Bike – Family-friendly, hands-on activities

Tours and Experiences

Admission includes access to all public galleries and self-guided exploration.
Upgrade options include:

Audio tours
Behind-the-scenes tours
Guided tours highlighting museum gems

Group tours (reservation required at least 1 week in advance) include:

Highlights Tour
Behind-the-Scenes Tour
Inside H-D All-Day Experience

Dining and Shopping

MOTOR Bar and Restaurant – Enjoy classic American fare in a Harley-themed atmosphere.
The restaurant features monthly specials and seasonal activities like bags tournaments.
The Shop – Find Harley-Davidson gear, art, clothing, and vintage-inspired souvenirs. Also available online.

Visitor Amenities

Free parking on site
Fully handicap accessible
Welcomes service dogs, strollers, and wheelchairs

Events and Rentals

The museum is available for weddings, birthdays, corporate events, team building, and social gatherings.
Unique venues across the campus offer dynamic indoor and outdoor settings.