Located in Concord, North Carolina, the Hendrick Motorsports Museum and Team Shop honors the history of the Hendrick Motorsports corporation, noted for its success as a leading NASCAR car owner and team leader. Hendrick Motorsports was founded by Joseph Riddick Hendrick III, who was born in 1949 and raised near the community of Palmer Springs, Virginia.
As a young man, Hendrick developed an early love for car repair and racing, and during his work study in Raleigh at North Carolina State University and the Westinghouse Electric Company, he opened a used car dealership with business partner Mike Leith. After working as the company’s new-car import operations manager throughout his early twenties, Hendrick purchased a Chevrolet dealership in Bennettsville, South Carolina in 1976, becoming the youngest Chevrolet dealer in America at the time. The success of the Bennettsville dealership led to the founding of Hendrick Motorsports in 1984 as a car dealership, collision center, and race shop. Since 1984, the corporation has expanded its operations to more than 140 retail franchises in 14 states, holding the honor as the largest private dealership group in the United States. Throughout the late 20th century, the dealership earned a national reputation as a NASCAR car owner, winning a record 12 car owner championships in the league’s premier division. In 2016, the corporation established the nonprofit Hendrick Family Foundation, a philanthropic outreach organization dedicated to leukemia research and cancer patient support that has worked with Charlotte’s Levine Children’s Hospital.
Permanent Exhibits and Attractions
Today, the original Hendrick Motorsports race shop is a 430,000-square foot facility housed on a 140-acre lot in Concord, North Carolina, employing over 600 employees and working with four NASCAR Cup Chevrolet teams. As a major car owner and team leader within the sport, Hendrick is an inductee in the NASCAR Hall of Fame and a recipient of the Horatio Alger Award, the Bill France Award of Excellence, and the Automotive News Lifetime Achievement Award. In addition to the Hendrick Motorsports Museum and Teamp Shop, the facility’s race shops are open to the public at no charge during its normal hours of operation.
Museum exhibits integrate state-of-the-art video and multimedia technologies to showcase the history of Hendrick Motorsports and NASCAR through a variety of displayed artifacts connected to notable Hendrick cars and drivers. A showcase of motor and car parts is presented in the museum’s technical exhibit section, highlighting notable car technologies and developments. A variety of notable artifacts are displayed, including the Daytona 500 and Brickyard 500 winning cars driven by famed NASCAR driver Jeff Gordon. Other notable artifacts include Terry Labonte’s “Iron Man” machine and the Chevy Lumina used in the feature film Days of Thunder. An exploded car display showcases the individual components used in the construction of a 200mph NEXTEL Cup racing machine, while a Driver Zone presents items connected to notable Hendrick NASCAR drivers such as Dale Earnhardt Jr., Jimmie Johnson, and Casey Mears. Displays of helmets and fire suits are also showcased, along with a display of 1:24th scale replicas of every car run by the corporation in NASCAR races.
In addition to museum exhibits, visitors may also tour several viewing areas at Hendrick Motorsports to catch behind-the-scenes looks at car restoration and NASCAR team preparation at the facility. Video cameras of operations at other areas of the complex are also provided. A Hendrick Team Store is also offered at the facility, stocking a wide variety of souvenirs and collectibles related to Hendrick NASCAR team drivers such as Mark Martin, Kasey Kahne, and Chase Elliott. Racing apparel and diecast models are also sold.
Ongoing Programs and Events
Hendrick Motorsports is committed to active support of the Concord community through a variety of outreach programs and organizations. In addition to the Hendrick Family Foundation organization, the company oversees the nonprofit Chase Elliott Foundation, which provides financial assistance to charitable organizations focused on improving longevity and quality of life for area residents. The Jimmie Johnson Foundation has also contributed over $9.5 million in donations to K-12 public education charities, primarily through its work with the Jimmie Johnson Foundation Champions Grant initiative. Hendrick Motorsports is also a partner organization with a number of national brands, corporations, and organizations, including Mountain Dew, SunEnergy, Lowe’s, and UniFirst. A number of annual special events are presented at the complex throughout the year, including a Hendrick Motorsports Fan Fest in May held in conjunction with Charlotte Motor Speedway’s race week. The event features appearances by NASCAR Sprint Cup Series drivers and family-friendly activities for visitors of all ages. Events are also held in conjunction with major races throughout the year at the Charlotte Motor Speedway.
4425-4471 Papa Joe Hendrick Blvd, Concord, NC, Phone: 877-467-4890