The Winston Cup Museum & Special Event Center is dedicated to the world-renowned NASCAR Winston Cup Series and Winston’s sponsorship of the event. Located in downtown Winston-Salem just a few blocks from the bustling Trade Street Arts District, the museum and center pay tribute to the rich racing history of Winston-Salem, the Bowman Gray Stadium, which is the longest running NASCAR track in the country, and the fantastic Winston Cup Series era of NASCAR.


© Winston Cup Museum & Special Event Center

Established in 2005 by Will Spencer, shortly after the Winston sponsorship of NASCAR ended, the Winston Cup Museum was born after a discussion with the longtime car owner, Richard Childress, who suggested putting several original racecars that were just sitting in storage, on display for NASCAR fans to enjoy.

The Winston Cup Museum delves into the history of stock car racing during the legendary Winston Cup Series era of NASCAR. The world-renowned stock car racing series began in 1971 when the Winston brand of R.J. Reynolds’ Tobacco Company became the title sponsor of NASCAR’s elite division, known as the NASCAR Winston Cup Grand National Division. The first non-automotive sponsor to support NASCAR, the Winston sponsorship played the lead role in the series for 33 years and was said to have been the driving force behind taking the NASCAR series into the next ‘modern’ era of racing.

The R.J. Reynolds Tobacco Company ended its sponsorship of the NASCAR series in 2003, after which Spencer founded the museum to keep the rich history of the partnership alive. Spencer is also the owner of JKS Motorsports, which was involved in NASCAR racing and the motorsports industry for over three decades, and has an extensive personal car collection, which is also occasionally displayed in the Museum.

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© Winston Cup Museum & Special Event Center

The Winston Cup Museum features a fascinating collection of cars, including two vehicles driven by 1971 Winston Cup champion Richard Petty and team owner Jack Roush in the final Winston Cup race at the Homestead-Miami Speedway in 2003. There are also cars driven by Alan Kulwicki, Dale Earnhardt, Sr., and Wendell Scott on display, as well as a variety of exhibits, photographs, documents and memorabilia that capture the three decades that the R.J. Reynolds Tobacco Company sponsored NASCAR’s premier series. Visitors to the Museum can relive 1996 winner Michael Waltrip’s victory in The Winston Cup, along with Dale Earnhardt, Jr.’s exciting win at the Talladega Superspeedway during the Winston No Bull 5 race.

Other notable attractions in the Museum include special exhibits showcasing champions Dale Earnhardt, Richard Petty, Jeff Gordon, Darrell Waltrip, and Harry Gant, including unique memorabilia, such as helmets, uniforms, trophies, and winner’s checks. There are never-seen-before photographs of the legendary era of NASCAR from the R.J. Reynolds Sports Marketing archives and a pictorial timeline of the rich history of Winston Cup Racing. Racecar lovers can enjoy interactive racing simulators and have their picture taken at victory lane, take part in interactive NASCAR trivia games and take home some unique memorabilia from the souvenir shop.

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3.Catering & Events

Catering & Events
© Winston Cup Museum & Special Event Center

The Winston Cup Museum can be rented for special occasions, events and functions and other special occasions. Offering the perfect backdrop for NASCAR fans and racing aficionados, the Winston Cup Museum can be used for weddings, rehearsal dinners, business functions, and birthday parties for up to 200 guests. The Winston Cup Museum offers a variety of packages and services in addition to the venue, including setup and cleaning, and event planning and catering coordination.

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4.Visitor Information

Visitor Information
© Winston Cup Museum & Special Event Center

The Winston Cup Museum & Special Event Center is located at 1355 N. Martin Luther King Jr Drive in downtown Winston-Salem close to the vibrant the Trade Arts District and is open to the public from Thursday through Saturday from 10:00 am to 5:00 pm.

Winston-Salem offers a wealth of things to see and do, ranging from a vibrant downtown arts district packed with galleries, museums, historical sites and excellent local restaurants, cafés and bars. Enjoy live music at The Garage, Silver Moom Saloon, and Single Brothers and taste some of the region’s local brews at the Foothills Brewery and the Small Batch Brewery. Explore the history of Winston-Salem with visits to the Old Salem Museum and Gardens, the Children’s Museum of Winston-Salem, and the Milton Rhodes Center for the Arts. Sports fans can watch the Winston-Salem Dash baseball team, venture out on a Segway tour with Revolution Gliding Tours and Triad Eco Adventures or a carriage tour with Camel City Carriage

Back to: Things to Do in Winston-Salem, North Carolina

1355 N. Martin Luther King Jr Drive, Winston-Salem, NC 27101, Phone: 336-724-4557

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Winston Cup Museum in Winston-Salem, NC

  • History, Photo: Winston Cup Museum & Special Event Center
  • Collection, Photo: Winston Cup Museum & Special Event Center
  • Catering & Events , Photo: Winston Cup Museum & Special Event Center
  • Visitor Information, Photo: Winston Cup Museum & Special Event Center
  • Cover Photo: Winston Cup Museum & Special Event Center