The World of Coca-Cola in Atlanta, GA is a museum that features several exhibits that showcase the history of the Coca-Cola Company and its secret formula. The Lobby contains several sculptures of Coca-Cola bottles that were made for the 1996 Olympic Games. Artists from across the globe were invited to represent the artistic traditions and culture of their country by decorating their own bottle sculptures. Visitors then head to The Loft, where they're immersed in the heritage of Coca-Cola by around 200 objects from both the past and present, representing over 125 years of the company. Items from over thirty countries are showcased. Afterwards, guests are led into a theater to view Coca-Cola's Moments of Happiness, a six-minute film that celebrate life's happiest moments around the world.
Visitors to the World of Coca-Cola can also visit the vault where the company's legendary secret formula is kept secured. The closed guarded secret formula represents more than 125 years of history, memories, and special moments associated with Coca-Cola. The exhibit features a multimedia immersive journey towards the Chamber of the Secret Formula. Guests will learn about the secret formula's origins, how competitors have tried to copy it, how the formula has been kept secret over the years, and how that secrecy brought about several legends and myths.
The World of Coca-Cola also offers a 4-D experience with its In Search of the Secret Formula multi-sensory movie. The movie takes guests around the world while wearing 3-D glasses on a search for Coca-Cola's formula. There are also non-moving seats available in the back of the theater.
Perhaps the best part of the World of Coca-Cola is the chance to taste over 100 different Coca-Cola beverages. The Coca-Cola brand family is provided in one area of Taste It! And includes Coca-Cola, Coke Zero, Cherry Coke, Diet Coke, Vanilla Coke, Coca-Cola Life, Caffeine-free Diet Coke, and Cherry Coke Zero. Also featured are six Coca-Cola Freestyle Machines that offer more than 100 choices of beverages within one dispenser. Taste It! Also contains several beverages from around the world. These beverages are grouped together by geographic location into five tasting stations: North America, Latin America, Europe, Asia, and Africa. Each station features beverages unique to that part of the world. The Sampling Bar provides beverages that have been recently introduced and are available for only a limited time.
The Virtual Taste Maker at World of Coca-Cola contains several interactive activities within the exhibit. Visitors have the opportunity to create their own flavor combinations, just like how early inventors and pharmacists did. By turning the five physical dials, flavor qualities are added to the "mix," along with dramatic sound and visual effects. The mixes are then compared to Coca-Cola's perfect flavor combination.
A behind-the-scenes glimpse into the bottling process of Coca-Cola is another exhibit at World of Coca-Cola. Bottle Works features the same processes and equipment that are used in one of the full-sized bottling plants. The line is run much slower than at the average plant to make it easier for guests to view the bottling process.
121 Baker Street NW, Atlanta, Georgia, website, Phone: 404-676-5151
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