American Airlines' new look comes at the start of the new year. This is the first major change in the look of the aircraft exteriors in over 40 years. Why now?
The airline has ordered 550 new planes, 59 of which will be delivered in 2013. It makes sense to change the look when you are about to place into service such a large new fleet. The company felt that a more modern look was in order, with bright red and blue stripes on the tail end of the plane. The front of the plane displays the word "American" on polished silver paint. Will there be major changes to the plane interiors? Stay tuned.
American is still in bankrupts and is in talks with US Air about a possible merger. Perhaps a stronger brand can give the company an upper hand during merger talks. The company has announced expanded service to more destinations worldwide, including more international and domestic routes from Dallas/Fort Worth, more European and domestic service from Chicago O'Hare, new service to Europe from New York, and new service from Miami to Latin America and the Caribbean.
Check the skies on January 31. The newly delivered Flagship Boeing 777-300ER aircraft is set to fly on Jan. 31.
American Airlines' New Uniforms Announced for 2014
Following the announcement that American Airlines is changing the look of its planes, the airline hired KAUFMANFRANCO to design new modern uniforms for its employees. The uniforms will provide the maximum comfort to company employees, from flight attendants to pilots.
"These uniforms represent one more step toward building the new American," said Denise Lynn, American's Senior Vice President – People. "We're committed to creating the best work environment for our people so that they can, in turn, deliver the best travel experience for our customers. We're especially excited about the collaborative nature of this project, giving our people a role in the process to develop uniforms that will be both functional and fashionable."
The is the first major uniform redesign in 20 years, so travelers are bound to notice the stylish new look once the new uniforms are introduced about 18 to 24 months from now (late 2014 or early 2015). The design process with KAUFMANFRANCO takes about 18 months, including sketches, fabric selection, focus groups and fit tests.
American's fleet service employees will receive new uniforms from a different designer in 2013, designed in collaboration with the Transport Workers Union (TWU) and fleet service team members.
Onboard Snack Boxes
If you don't have time to grab a sandwich at the airport before boarding the plane, several snacks are available for purchase on American Airlines planes. AA announced new Food on Board snack boxes which are available for purchase in the main cabin on select flights longer than two hours departing from 5am to 9pm each day. he amenity is available starting at $3.29 on about 700 domestic routes longer than two hours, on transcontinental and Hawaii flights, select international routes, and most American Eagle flights.
The morning version includes a Honey Maid(TM) Soft Baked Snack Bar, Mamma Says(TM) Biscotti, Sun Maid Yogurt Raisins(R), Jacob's Crackers(TM) and Le Petit Fromage. The afternoon version contains Pepperidge Farm(R) Goldfish(R), O'Brien's(R) Turkey Sausage, Ocean Spray(R) Craisins(R), Oreos(R), Jacob's Crackers(TM) and Le Petit Fromage. American Airlines also offers morning and afternoon sandwiches/wraps on select flights.