This is the one attraction in New York City you will not want to miss! Huge neon billboards, unique street performers, and Broadway theaters draw over 37 million tourists to Times Square every year, while 500,000 people come to Times Square on New Year's Eve alone.

For more than a century, Times Square has been a center for music and the arts. During the 1990s, the district has been rejuvenated, attracting major corporations, such as Morgan Stanley, the Equitable, the New York Times, the Disney Store and Warner Brothers Studio Store. ABC's Good Morning America, is broadcast from Times Square Studios every weekday morning from 7 am to 9 am.

It's nearly impossible to plan a trip to NYC without at least driving through this famous square. Many travelers plan their trip for New Year's to watch the famous ball drop at midnight. Stop by the Visitor's Center at 810 Seventh Ave. (bet. W. 52nd and W. 53rd Streets) to get the latest tips on sightseeing in NYC.

NY Visitors Centers offer free city information, let you book a tour of Manhattan, purchase metro tickets, stamps, and tickets to Broadway and Off-Broadway shows. Alternatively, you can visit the TKTS Booth for discounted same-day theater tickets.

Every Friday at Noon the Times Square BID offers a free, behind-the-scenes walking tour. The tour leaves from the Visitors Center, 1560 Broadway between 46th and 47th Streets. For more information, visit www.timessquarebid.org.

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360 Degree Virtual Tour of Times Square on New Year's Eve

No, that's not snow but confetti flying through the air as the clock strikes midnight. This 360-degree panoramic image captures the moment of the famous ball drop in Times Square. The actual image is interactive - you can click and drag your mouse to take a 360 degree tour. The image was taken using rotational cameras with ultra wide-angle lenses by 360VR Images, a company that produces high-quality panoramic images for use in print and panoramic virtual tour production.

This tour of Times Square is the next best thing to being there in person. The famous square comes alive with music, dancing and masses of jubilant people looking forward to the ball drop. People pour in all the way from Central Park (59th street) down to the 42nd street, spanning many city blocks.

It is usually freezing in New York during the winter holidays. Most local restaurants are open, serving warm meals. There are several hotels in the area where you can book a room so that you won't have to walk far to go to bed after. W Hotel - Times Square has slick modern interiors and scenic city views from its guest rooms.

Discount Tickets at TKTS

TKTS booths sell discounted tickets for Broadway, Off-Broadway, dance and music events. There are two TKTS booths in New York City - in Times Square and at the South Street Seaport in Lower Manhattan.

Since TKTS booths sell only same-day discount tickets (and next day matinee tickets at the downtown location only), there is usually a line. Tickets are made available throughout the day by participating theaters, depending on box office demand.

Visitors find a 50% or a 25% discount off regular prices, plus a $3 per ticket service charge. Payments have to be made by cash or a traveler's check. Available tickets are posted on boards outside the windows.

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The Times Square TKTS booth in Duffy Square at Broadway and 47th Street is open from 3pm to 8pm for Monday-Saturday evening performances, from 10am to 2pm for Wednesday and Saturday matinees, and from 11am to 7pm for Sunday performances.

The Lower Manhattan TKTS booth is located at the corner of John and Front Streets. This booth is open from 11 am to 6 pm, Monday - Saturday, for all evening performances. Matinee tickets must be bought the day before at this location only. For more information about TKTS, visit the Theatre Development Fund's web page at www.tdf.org.